Watch buying guide

Buying a luxury watch from Switzerland is not just a statement of taste; it's also a smart investment. Especially when you're purchasing internationally, understanding how Swiss VAT (now 8.1%) and import customs duties apply is crucial. Let’s break it down clearly. What is Swiss VAT? As of January 1, 2024, Switzerland applies an 8.1% Value Added Tax (VAT) on most goods, including luxury watches. Prices listed on Swiss websites, including Waltana.ch , typically include VAT f

Omega Speedmaster First in Space In the pantheon of legendary timepieces, few watches command the respect and admiration of the Omega Speedmaster and Seamaster. These two collections represent the pinnacle of Swiss watchmaking excellence, each with a distinct heritage that has shaped horological history. While one conquered the cosmos and the other mastered the depths, both have transcended their original purposes to become cultural icons worn by astronauts, secret agents, an

Cartier boutique When discussing iconic timepieces that have shaped the landscape of luxury watchmaking, two names invariably rise to prominence: the Cartier Tank and the Cartier Santos. Both creations emerged from the visionary mind of Louis Cartier, grandson of the maison's founder, yet each tells a distinctly different story. These watches represent more than mere timekeeping instruments—they embody over a century of design philosophy, cultural significance, and horologica

Jaeger-LeCoultre Reverso Rose Gold Few watches in horological history have transcended their functional origins to become canvases for artistic expression. The Jaeger-LeCoultre Reverso, born in 1931 from the necessity of polo players in British India, has evolved from sports watch to Art Deco icon to a platform for collaboration between haute horlogerie and high fashion. Its reversible case—initially designed to protect watch glass from polo mallets—has become a blank canvas

The bracelet or strap can make or break a watch. While collectors obsess over movements, dials, and complications, the piece connecting watch to wrist often determines comfort, wearability, and overall aesthetic. From Rolex's iconic Oyster to military-born NATO straps, from Renaissance-era Milanese mesh to modern rubber, each bracelet type carries its own history, advantages, and character. This comprehensive guide explores every major bracelet and strap type, helping you und

Buying a luxury watch for the first time can feel a little intimidating. The vocabulary seems complex — automatic, mechanical, quartz, chronograph — and the variety of brands can make it hard to know where to start. But once you understand the basics, you’ll see that every luxury watch is about two things: time and craftsmanship. Let’s break down what makes a watch “luxury,” how it works, and what you need to know before making your first choice. What makes a watch “luxury”?

The distinction between men's and women's watches has become increasingly blurred in modern horology. Many women now prefer what are traditionally marketed as men's models, drawn to their technical specifications, larger dials, and often more interesting complications. This guide explores which men's luxury watches work well for women, with specific attention to sizing, proportions, and wearability. Understanding size and proportions The key to wearing a men's watch successfu

Luxury watches and cars share more than mechanical precision — they’re both symbols of performance, craftsmanship, and style. Over the years, the partnership between watchmakers and automakers has produced some of the most exciting collaborations in both industries. From dashboard instruments to limited-edition chronographs, these watches celebrate a shared passion for engineering excellence and design. Like any partnership, they evolve in time and here we decided to capture

In 2025, the luxury watch market continues to be a playground for collectors and investors alike. While not every watch will gain value, some models stand out for their market stability, brand equity, and historical relevance. At Waltana, we specialize in sourcing and selling investment-grade watches. Here’s our professional view on the top 5 timepieces worth considering this year. 1. Rolex Daytona – Stainless Steel (Ref. 116500LN or 126500LN) Still the king of value retentio

The Omega Speedmaster Snoopy "Eyes on the stars". A legacy of excellence The Omega Speedmaster "Snoopy" editions are among the most beloved and collectible modern Speedmasters. Their story begins in 1970 when NASA awarded Omega the Silver Snoopy Award for the brand’s contribution to the safe return of Apollo 13. This recognition is a testament to Omega's commitment to precision and innovation. To honor that legacy, Omega released several special editions that have captured th

Switzerland has long been the heart of fine watchmaking. Thanks to platforms like Chrono24 and specialized dealers like Waltana, buying a luxury Swiss watch from abroad has never been easier. But if you're based outside Switzerland — whether in the US, UK, Asia or the Middle East — there are a few important things to know before clicking “buy.” Here is a simple guide for international watch buyers shopping from Swiss dealers online. 1. Swiss watches are often VAT-inclusive Pr

As mainstream brands like Rolex and Patek Philippe face rising demand, many seasoned collectors are turning their attention to independent watchmakers — smaller, often artisanal brands producing exceptional timepieces in limited quantities. These independents not only offer horological innovation, but also strong long-term investment potential due to their rarity and cult following. Here are the top 5 independents worth watching (and buying) in 2025. 1. F.P. Journe Arguably t