Top 5 investment watches in 2025

Expert picks from Waltana – Lausanne, Switzerland

In 2025, the luxury watch market continues to be a playground for collectors and investors alike. While not every watch will gain value, some models stand out for their market stability, brand equity, and historical relevance. At Waltana, we specialize in sourcing and selling investment-grade watches, and here’s our professional view on the top 5 timepieces worth considering in 2025.

1. Rolex Daytona – Stainless Steel (Ref. 116500LN or 126500LN)

Still the king of value retention, the Rolex Daytona remains one of the most sought-after watches in the world. The combination of:

• Racing heritage,

• Ceramic bezel, and

• Chronic supply shortage

makes this reference a blue-chip collectible. Whether you're buying a discontinued 116500LN or the newer 126500LN, expect strong secondary market performance in the coming years.

Why it’s a smart buy: Global demand remains high, waiting lists long, and resale value exceptionally strong.

2. Patek Philippe Nautilus 5712 or 5811

With the discontinuation of the legendary 5711, collectors have shifted focus to the 5712 and the more recent 5811. The Nautilus remains an icon of 1970s sport-luxury design, and its scarcity ensures ongoing price resilience.

Pro tip: Try to secure a full set with original papers — provenance is critical for Patek Philippe collectors.

3. Audemars Piguet Royal Oak “Jumbo” Extra-Thin (Ref. 16202ST)

Celebrating 50 years of the Royal Oak, the 16202ST with the new Caliber 7121 is a modern evolution of the legendary Gerald Genta design. Limited production, AP's boutique-only sales strategy, and enduring design keep this model in investment territory.

Why it’s hot: Instant classic, brand prestige, and increasing rarity outside official channels.

4. Omega Speedmaster Professional “Snoopy” Editions

The Speedmaster has long been undervalued compared to Rolex or Patek, but the Silver Snoopy Award editions have changed that. Especially the 50th Anniversary model (Ref. 310.32.42.50.02.001) — limited, playful, and full of collector cachet.

Fun fact: Snoopy-themed models consistently outperform standard Speedies in auction results.

5. Cartier Crash or Tank Cintrée

Independent of the traditional “big three,” Cartier’s top-tier, shaped watches — especially vintage or limited models like the Crash or Cintrée — have become darlings of collectors. They’re harder to find, incredibly distinctive, and now seen as serious long-term investments.

Insider insight: Rising popularity with younger collectors and increased interest at global auctions.

Final Thoughts: What Makes a Watch “Investment-Grade”?

When evaluating watches for investment in 2025, consider:

• Brand prestige

• Rarity / limited production

• Condition and completeness (box, papers, service history)

• Market trends and collector sentiment

At Waltana.ch, we help our clients identify and source timepieces that not only tell time — but also tell a story of appreciation.

Interested in acquiring an investment-grade watch? Contact us at contact@waltana.ch or explore our curated stock at www.waltana.ch