Top 5 Investment Watches for 2025: Expert Picks from Waltana – Lausanne, Switzerland

In 2025, the luxury watch market continues to be a playground for collectors and investors alike. While not every watch will gain value, some models stand out for their market stability, brand equity, and historical relevance. At Waltana, we specialize in sourcing and selling investment-grade watches. Here’s our professional view on the top 5 timepieces worth considering this year.

1. Rolex Daytona – Stainless Steel (Ref. 116500LN or 126500LN)

Still the king of value retention, the Rolex Daytona remains one of the most sought-after watches in the world. The combination of racing heritage, a ceramic bezel, and a chronic supply shortage makes this reference a blue-chip collectible. Whether you are buying a discontinued 116500LN or the newer 126500LN, expect strong secondary market performance in the coming years. The global demand remains high, the waiting lists are long, and the resale value is exceptionally strong.

2. Patek Philippe Nautilus 5712 or 5811

With the discontinuation of the legendary 5711, collectors have shifted focus to the 5712 and the more recent 5811. The Nautilus remains an icon of 1970s sport-luxury design, and its scarcity ensures ongoing price resilience. When purchasing, try to secure a full set with original papers. Provenance is critical for Patek Philippe collectors.

3. Audemars Piguet Royal Oak “Jumbo” Extra-Thin (Ref. 16202ST)

Celebrating 50 years of the Royal Oak, the 16202ST with the new Caliber 7121 is a modern evolution of the legendary Gerald Genta design. Limited production, Audemars Piguet's boutique-only sales strategy, and enduring design keep this model in investment territory.

4. Omega Speedmaster Professional “Snoopy” Editions

The Speedmaster has long been undervalued compared to Rolex or Patek Philippe, but the Silver Snoopy Award editions have changed that. Especially the 50th Anniversary model (Ref. 310.32.42.50.02.001) — it’s limited, playful, and full of collector cachet.

5. Cartier Crash or Tank Cintrée

Independent of the traditional “big three,” Cartier’s top-tier, shaped watches — especially vintage or limited models like the Crash or Cintrée — have become darlings of collectors. They are harder to find, incredibly distinctive, and are now seen as serious long-term investments.

Factors to Consider When Investing in Watches

When evaluating watches for investment in 2025, consider these crucial factors:

• Brand Prestige: The reputation of the brand can significantly influence value.

• Rarity and Limited Production: Scarcity often drives demand and price.

• Condition and Completeness: Ensure you have the box, papers, and service history.

• Market Trends and Collector Sentiment: Stay informed about what collectors are currently valuing.

  
  

Your Next Investment Awaits

Interested in acquiring an investment-grade watch? We’re here to help! Contact us at contact@waltana.ch or explore our curated stock at www.waltana.ch/shop.

Investing in luxury watches can be both exciting and rewarding. With the right knowledge and guidance, you can make informed decisions that enhance your collection and investment portfolio. Remember, the right watch is not just a timepiece; it’s a piece of art and history.

Why Trust Waltana?

We aim to be the go-to expert for anyone looking to buy, sell, or trade luxury watches. Our reputation as a trusted advisor in the high-end timepiece market is built on years of experience and dedication to our clients. We’re here to guide you through your luxury watch journey.