Top 5 independent watchmakers to buy in 2025

A collector's guide by Waltana – Lausanne, Switzerland

As mainstream brands like Rolex and Patek Philippe face rising demand, many seasoned collectors are turning their attention to independent watchmakers — smaller, often artisanal brands producing exceptional timepieces in limited quantities. These independents not only offer horological innovation, but also strong long-term investment potential due to their rarity and cult following.

Here are the top 5 independents worth watching (and buying) in 2025.

1. F.P. Journe

Arguably the most coveted name in independent watchmaking, François-Paul Journe’s pieces are a blend of classical aesthetics and technical brilliance. Watches like the Chronomètre Bleu, Octa Lune, or Tourbillon Souverain continue to dominate auctions and private sales.

Why buy in 2025: Extremely limited production, rising global awareness, and loyal collector base.

2. Laurent Ferrier

Founded by a former Patek Philippe veteran, Laurent Ferrier creates elegant dress watches with exceptional finishing and movements. The Galet Micro-Rotor and Classic Origin models are timeless, refined, and still relatively under the radar.

Collector tip: Look for models with sector dials or limited series with unique case materials.

3. Kari Voutilainen

A true artisan based in Switzerland, Voutilainen crafts entirely hand-finished timepieces in his own workshop. His work is known for guilloché dials, proprietary escapements, and attention to detail that borders on obsession.

Why it’s special: Fewer than 50 watches produced annually. Each piece is truly one of a kind.

4. H. Moser & Cie.

With its minimalist aesthetic and ironic marketing (remember the “Swiss Icons Watch”?), Moser is shaking up the scene. Models like the Streamliner, Pioneer Centre Seconds, and Endeavour Concept are already modern cult classics.

Why now: Growing appeal with younger collectors and strong resale value for sportier references.

5. Czapek & Cie.

Revived in recent years, Czapek has captured attention with watches like the Antarctique Terre Adélie — combining sportiness with intricate mechanics and haute horlogerie detail. It bridges the gap between mainstream and indie.

What to look for: Small batch releases, limited editions, and “subscription” models.

Why Invest in Independents?

Independent watchmakers often produce fewer than a few hundred watches per year. This low volume, paired with high craftsmanship, creates the perfect storm for collectibility and long-term appreciation.

• Ultra-limited production

• Artistic freedom and innovation

• Cult-like collector demand

• Direct relationship with the brand in many cases

Final Thought from Waltana

At Waltana, we believe independent watchmakers are not just a trend — they are the future of high horology. Whether you’re looking for a piece with soul, or a long-term investment outside the mainstream, independents offer some of the most compelling opportunities in the 2025 market.

Looking to buy or source an independent piece?Contact us at contact@waltana.ch or browse our curated collection