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Watch brand anniversaries and milestones in 2026: a year of horological celebrations
The year 2026 stands as a landmark moment in horological history, with an unprecedented concentration of significant anniversaries spanning from individual watch models to entire manufactures. From Seiko's 145th anniversary already underway to the highly anticipated 50th anniversary of the Patek Philippe Nautilus, collectors and enthusiasts face a year filled with commemorative releases, limited editions, and potential game-changing unveilings. Based on official brand announc


The Certified Pre-Owned (CPO) watch market in 2026: from correction to opportunity
Audemars Piguet Royal Oak Offshore The certified pre-owned (CPO) luxury watch market enters 2026 at a pivotal moment. After the speculative frenzy of 2021-2022 and the subsequent correction of 2023-2025, the secondary market is stabilizing into what industry experts describe as a rational, opportunity-rich environment for informed collectors and first-time buyers alike. Drawing on recent analysis from Hodinkee, industry data from the Federation of the Swiss Watch Industry (FH


Understanding the US tariff situation: What it means for Swiss watch buyers
Statue of Liberty From crisis to resolution: the tariff journey concludes The turbulent tariff saga that shook the Swiss watch industry throughout 2025 has officially concluded. On December 10, 2025, the United States and Switzerland formalized their agreement reducing import tariffs on Swiss goods from 39% to 15%, with the rate applying retroactively to November 14, 2025. For watch enthusiasts and collectors who watched prices climb dramatically after August, this represents


The Rolex Submariner "Starbucks" 126610LV: investment guide and Swiss VAT explained
Rolex Submariner "Starbucks" 126610LV Why collectors call it the "Starbucks" When Rolex introduced the Submariner reference 126610LV in September 2020, watch enthusiasts immediately recognized its significance—a return to the classic black dial and green bezel combination last seen on the beloved "Kermit" (ref. 16610LV). The nickname "Starbucks" emerged organically from the watch community, inspired by the distinctive green Cerachrom bezel that mirrors the iconic color of the
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