Business of watches

Audemars Piguet Royal Oak The Swiss watch industry as we know it today exists because of a handful of extraordinary individuals who refused to let centuries of horological tradition disappear during the quartz crisis of the 1970s. These men didn't simply preserve an industry—they reimagined it, creating the modern luxury watch market through innovation, marketing brilliance, and unwavering dedication to mechanical excellence. The savior: Nicolas G. Hayek and the Swatch revolu

The crossroads: when everything changed In the luxury watch industry, where heritage spans centuries and tradition governs nearly every decision, a single strategic choice can elevate a brand to global dominance or condemn it to irrelevance. These aren't subtle course corrections or incremental improvements. They're watershed moments when visionary leaders bet the company's future on radical departures from conventional wisdom—investments in celebrity partnerships, controvers

Mechanical watch movement Hermès Apple watch The convergence of luxury watchmaking and high fashion represents one of the most sophisticated expressions of luxury branding. From Hermès' collaboration with Apple Watch to Jaeger-LeCoultre's partnership with Italian leather goods master Valextra, these alliances create timepieces that transcend pure horology to become fashion statements, lifestyle accessories, and wearable art. This comprehensive guide explores the most signific