When time meets speed: the enduring link between watches and automobiles

Luxury watches and cars share more than mechanical precision — they’re both symbols of performance, craftsmanship, and style. Over the years, the partnership between watchmakers and automakers has produced some of the most exciting collaborations in both industries. From dashboard instruments to limited-edition chronographs, these watches celebrate a shared passion for engineering excellence and design. Like any partnership, they evolve in time and here we decided to capture some that made recent history.

Jaeger-LeCoultre Amvox 2

Jaeger-LeCoultre × Aston Martin – The AMVOX Collection

Jaeger-LeCoultre’s relationship with Aston Martin dates back to the 1920s, when the brand supplied onboard timepieces for early vehicles. The partnership evolved into the modern AMVOX collection, with the AMVOX 2 Chronograph standing out as one of the most innovative driver’s watches ever made.Released in the mid-2000s, the AMVOX 2 allowed wearers to start, stop, and reset the chronograph simply by pressing on the crystal — no pushers required. Combining technical mastery with Aston Martin’s racing DNA, it remains a collector’s favorite among those who appreciate mechanical ingenuity and design symmetry.

Breitling × Bentley – engineering elegance

Breitling’s two-decade collaboration with Bentley Motors set a new benchmark for automotive-inspired luxury watches. From the Breitling for Bentley Mulsanne Limited Edition to the Bentley B05 Unitime Chronograph, each model showcased the blend of Swiss precision and British refinement. These watches often featured dashboard-inspired dials and signature knurled bezels echoing Bentley’s interiors — a clear symbol of craftsmanship and prestige.

TAG Heuer Professional CG1122-0 - Ayrton Senna

TAG Heuer × Motorsport – the Ayrton Senna legacy

Few names in racing command as much respect as Ayrton Senna, and TAG Heuer’s long-running partnership with the Formula 1 legend has created enduring icons. One of the most memorable models is the TAG Heuer Professional CG1122-0, a piece that embodies Senna’s fearless precision on the track.TAG Heuer has continued to honor Senna’s memory through limited-edition Carrera and Formula 1 watches, integrating design cues such as red accents, tachymeter bezels, and the distinctive “S” emblem — a timeless tribute to speed and determination.

Hublot × Ferrari – a fusion of power and performance

When Hublot and Ferrari joined forces in 2011, both brands emphasized innovation and bold design. The Hublot Big Bang Ferrari editions combined cutting-edge materials such as carbon fiber and titanium with aesthetic cues from Ferrari engines and dashboards. Each release, including the Big Bang Ferrari Unico, celebrated the spirit of Italian performance and mechanical artistry.

Richard Mille × McLaren – extreme innovation

Among modern partnerships, few are as technically advanced as Richard Mille and McLaren. The collaboration has resulted in ultralight, high-performance watches like the RM 50-03 McLaren F1, one of the lightest mechanical chronographs ever made, crafted from Graph TPT carbon. These pieces mirror the engineering philosophy behind McLaren’s Formula 1 cars — precision, innovation, and exclusivity.

The shared DNA of time and speed

Whether it’s Jaeger-LeCoultre’s mechanical creativity, TAG Heuer’s racing heritage, or Richard Mille’s boundary-pushing design, these collaborations show how horology and motoring share a common pursuit: perfection through precision. Limited editions from such partnerships don’t just tell time — they tell stories of performance, passion, and craftsmanship that transcend both road and racetrack.