Buying a watch from Switzerland online: what international buyers should know

Switzerland has long been the heart of fine watchmaking. Thanks to platforms like Chrono24 and specialized dealers like Waltana, buying a luxury Swiss watch from abroad has never been easier. But if you're based outside Switzerland — whether in the US, UK, Asia or the Middle East — there are a few important things to know before clicking “buy.”

Here is a simple guide for international watch buyers shopping from Swiss dealers online.

1. Swiss watches are often VAT-inclusive

Prices listed on Swiss websites typically include Swiss VAT (currently 8.1%). However, if you're buying from outside Switzerland, this tax does not apply to you.

At Waltana, for example, we deduct VAT before invoicing international customers and provide a VAT-free commercial invoice for export.

2. Watches are fully exported and insured

Professional Swiss sellers handle international logistics properly. That means:

• Full-value insurance

• Export-ready commercial invoices

• Secure carriers like FedEx or UPS

At Waltana, all international shipments are tracked, insured, and declared at full value for customs and protection. No under-declared values, no shortcuts — we ship with transparency and care.

3. You are responsible for import duties in your country

Even though you save 8.1% by not paying Swiss VAT, most countries apply import VAT/GST, handling fees, or customs duties upon arrival. These are charged by your local customs office — not the seller.

Nevertheless, you can ask to be delivered in another country different from your permanent address, depending on the country the local VAT will apply accordingly.

4. Know the return policy

International returns can be tricky due to customs and shipping costs. At Waltana:

• Returns are accepted within 14 calendar days

• The item must be returned in the same condition with packaging and all related documents

• The buyer covers return shipping and any import/export fees

  
  

5. Choose a trusted seller

Not all listings are created equal. Look for:

• Verified dealers with a Chrono24 Trusted Seller badge

• Clear product photos of the actual watch

• Transparent return and warranty terms

• Prompt, professional communication

Waltana Sàrl is a registered Swiss business and a Chrono24 Trusted Seller, offering carefully authenticated timepieces, all listed with real, high-resolution photos.

Buying a luxury watch from Switzerland online can be seamless and secure — as long as you buy from the right seller. At Waltana, we are here to make the process smooth, transparent, and tailored to serious collectors around the world. Contact us for more further information.