The beginner’s guide to luxury watches Part 1: Understanding the basics

Buying a luxury watch for the first time can feel a little intimidating. The vocabulary seems complex — automatic, mechanical, quartz, chronograph — and the variety of brands can make it hard to know where to start. But once you understand the basics, you’ll see that every luxury watch is about two things: time and craftsmanship. Let’s break down what makes a watch “luxury,” how it works, and what you need to know before making your first choice.

What makes a watch “luxury”?

Jaeger-LeCoultre Reverso Squadra

A luxury watch is not just about price — it is about heritage, precision, and quality of materials. Luxury brands spend years mastering design and movement engineering to ensure durability, reliability, and beauty. Brands like Rolex, Patek Philippe, Cartier, Omega, and Jaeger-LeCoultre are known for their timeless designs and precision. Others, such as Audemars Piguet, Vacheron Constantin, A. Lange & Söhne, and F.P. Journe, represent the highest levels of craftsmanship and innovation. For women, houses like Chopard, Piaget, Breguet, Van Cleef & Arpels, and Chanel combine fine watchmaking with jewelry artistry.

The three main types of watches

Understanding the movement — what makes a watch run — is key to choosing the right one for you.

1. Quartz watches

   These are battery-powered, easy to maintain, and extremely accurate. They are a great start for first-time buyers who want convenience and reliability.

   Examples: TAG Heuer Aquaracer Quartz, Cartier Tank Must Quartz, Omega Constellation Quartz, Chanel Première.

   
   

2. Automatic watches

   These are mechanical watches that wind themselves as you move your wrist. They do not need batteries and represent the heart of traditional Swiss watchmaking.

   Examples: Rolex Oyster Perpetual, Omega Seamaster Aqua Terra, Tudor Black Bay 58, Cartier Ballon Bleu Automatic.

   
   

3. Manual (or hand-wound) watches

   These require you to wind them by hand. They are loved by collectors for their connection to traditional craftsmanship and mechanical purity.

   Examples: A. Lange & Söhne Saxonia Thin, Patek Philippe Calatrava, Jaeger-LeCoultre Reverso, Vacheron Constantin Patrimony.

   
   

Blancpain Complete Calendar

Watch Complications Explained

A complication is any feature beyond telling the time. Some are practical, while others are poetic. Complications add beauty and sophistication but can also influence the price.

The materials and craftsmanship

Luxury watches are built to last generations. Common materials include stainless steel, gold, platinum, and ceramic. Many luxury watches are still assembled by hand, often by artisans who spend years mastering specific skills such as polishing, engraving, or guillochage (dial engraving).

Why buy a luxury watch?

For many, a luxury watch is more than an accessory — it is a connection to tradition, innovation, and personal meaning. It can celebrate a milestone — a graduation, promotion, or anniversary. It can become a family heirloom, passed down through generations. It holds its value, especially when maintained well. Above all, a luxury watch reflects your personality. Whether you’re drawn to the clean design of a Rolex Datejust, the artistic flair of a Cartier Tank, or the technical mastery of a Patek Philippe Annual Calendar, there’s a timepiece that fits your story.

Choosing the right luxury watch

When it comes to selecting your first luxury watch, several factors come into play. Here are some key points to consider:

1. Set a budget

   Determine how much you're willing to spend. Luxury watches can range from a few thousand to several hundred thousand Swiss Francs. Having a clear budget helps narrow down your options.

   
   

2. Decide on style

   Think about your personal style. Do you prefer a classic look, or are you drawn to something more modern? Consider how the watch will fit into your wardrobe and lifestyle.

   
   

3. Research brands

   Familiarize yourself with different brands and their unique characteristics. Each brand has its own story and craftsmanship, which can greatly influence your choice.

   
   

4. Consider the size

   The size of the watch is crucial. It should fit comfortably on your wrist and suit your personal taste. Try on different sizes to see what feels right.

   
   

5. Think about functionality

   Do you need a watch for everyday wear, or are you looking for something special? Consider the features you want, such as water resistance, chronographs, or additional complications.

   
   

Caring for your luxury watch

Once you've made your purchase, it's essential to take care of your luxury watch. Regular maintenance is key to preserving its value and functionality. Here are some tips:

• Keep it clean

  Regularly clean your watch with a soft cloth to remove dirt and oils. Avoid using harsh chemicals that could damage the materials.

  
  

• Service regularly

  Schedule regular servicing with a professional to ensure the movement is functioning correctly. This can prevent costly repairs down the line.

  
  

• Store properly

  When not in use, store your watch in a cool, dry place. Consider using a watch box or winder to protect it from dust and damage.

  
  

In summary

Understanding the basics of luxury watchmaking does not require expert knowledge — just curiosity. Start by learning what makes a watch special, how it works, and which brands resonate with you. In the next chapter, we’ll look at how to choose your first luxury watch, including setting a budget, deciding on style, and finding the right model for your lifestyle.

If you're ready to dive deeper into the world of luxury watches, remember that each piece tells a story. Embrace the journey of finding the perfect timepiece that reflects your unique style and values.