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In 2025, the luxury watch market continues to be a playground for collectors and investors alike. While not every watch will gain value,...

The Omega Speedmaster Snoopy "Eyes on the stars". A legacy of excellence The Omega Speedmaster "Snoopy" editions are among the most beloved and collectible modern Speedmasters. Their story begins in 1970 when NASA awarded Omega the Silver Snoopy Award for the brand’s contribution to the safe return of Apollo 13. This recognition is a testament to Omega's commitment to precision and innovation. To honor that legacy, Omega released several special editions that have captured th

Switzerland has long been the heart of fine watchmaking. Thanks to platforms like Chrono24 and specialized dealers like Waltana, buying a...

Understanding bracelet wear on Rolex, Audemars Piguet & more If you have ever handled or bought a vintage Rolex or Audemars Piguet, you may have heard the term “bracelet stretch”. But what does it actually mean? Is it bad? Can it be fixed? And more importantly — should you avoid a watch because of it? In this article, we explain what “stretch” really is, why it happens, and how it affects the value, feel, and integrity of a vintage watch. What is bracelet stretch? “Stretch”

When it comes to luxury watches, you know it’s not just about telling time. It’s about craftsmanship, heritage, and that unmistakable feeling of owning something truly special. If you’re on the hunt for exclusive luxury watch brands online, you’ve come to the right place. Why choose luxury watch brands online? Buying luxury watches online might sound risky at first, but it’s actually a smart move if you know where to look. Online platforms offer a wider selection than any phy

When it comes to luxury watches, the thrill of owning a masterpiece on your wrist is unmatched. But diving into the world of high-end timepieces can feel overwhelming. Where do you start? How do you avoid costly mistakes? I’ve been there since decades, and I’m here to guide you through the essentials of buying pre-owned watches with confidence and clarity. Why Consider Buying Pre-Owned Watches? Buying pre-owned watches is a smart move for many collectors and enthusiasts. You

A collector’s guide by Waltana – Lausanne, Switzerland Not all luxury watches are created equal — especially when it comes to long-term value. While many timepieces hold sentimental and aesthetic appeal, only a select few qualify as true investment-grade watches. At Waltana, we help our clients identify models that combine mechanical excellence, brand prestige, and market desirability. Here’s what separates a collectible luxury watch from a genuine investment. 1. Brand herita

In the refined world of watchmaking, the beauty of a dial often lies in its details. Among the most prestigious and time-honored techniques used to elevate these surfaces is guillochage — the art of engraving intricate, repeating patterns onto metal. But not all guilloché is the same. In fact, some of the most iconic patterns, like Tapisserie or Clous de Paris, are distinct signatures of heritage and craftsmanship. So, what exactly is guillochage — and what are its most emble

Side-by-side comparison of a vintage and neo-vintage luxury watch, showing design and material differences.

If you're exploring the world of luxury watches, you'll often see the terms "vintage" and "pre-owned" — sometimes even used interchangeably. But in the watch world, these terms mean very different things, and understanding the difference is crucial whether you're buying for passion, collection, or investment. Let’s break it down. What is a pre-owned watch? A pre-owned watch is any watch that has had a previous owner — regardless of age. It could be: A modern Rolex Submariner

Buying a luxury watch online is no longer a risk — when you buy from the right source. Platforms like Chrono24 have revolutionized the way people collect, trade, and invest in fine timepieces. But with thousands of listings, how do you know who to trust? The answer: always look for a Chrono24 Trusted Seller. What is a Chrono24 Trusted Seller? A Trusted Seller on Chrono24 is a professional watch dealer who has met strict criteria and is reviewed regularly by Chrono24’s complia

Buying a Rolex is not just a purchase —while not officially positioned as an investment, a Rolex often retains strong market value thanks to its craftsmanship and global demand. So with the rising number of counterfeits and replicas circulating in the market, especially online, it's more important than ever to know how to verify the authenticity of a Rolex watch before buying. At Waltana, we specialize in authentic pre-owned Rolex watches, and we're here to guide you through

As mainstream brands like Rolex and Patek Philippe face rising demand, many seasoned collectors are turning their attention to independent watchmakers — smaller, often artisanal brands producing exceptional timepieces in limited quantities. These independents not only offer horological innovation, but also strong long-term investment potential due to their rarity and cult following. Here are the top 5 independents worth watching (and buying) in 2025. 1. F.P. Journe Arguably t

When it comes to luxury watches, most buyers know the famous names — but beyond the most commercial models, there are pieces that combine strong heritage, technical refinement, and understated appeal. These ten watches from leading brands in 2025 are perfect for those who appreciate quality and timeless design without following the crowd. Rolex Submariner Occasion: Everyday wear, business casual, or outdoor activities. History: Introduced in 1953, the Rolex Submariner was the

Buying a single watch or building a small collection? These ten models are the ones most often recommended for good reason: they’re versatile, historically important, and hold their appeal year after year. Below you’ll find when to wear each watch, a brief history that matters to collectors, and what makes it special. Rolex Datejust Rolex Datejust Occasion: everyday, office, formal events. Why it matters: launched in 1945, the Datejust was the first automatic wristwatch with

When it comes to luxury watches, the experience is as much about passion as it is about precision. You might be wondering where to start or how to ensure you’re making the right choice. This guide will walk you through everything you need to know about authentic luxury watch buying. Understanding authentic luxury watch buying Authenticity is key when it comes to luxury watches. You want a piece that not only looks stunning but also holds its value and tells a story. So, what