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Audemars Piguet Royal Oak At first glance, the Royal Oak and Royal Oak Offshore may appear to be siblings—but they represent fundamentally different design philosophies, separated by 21 years of watchmaking evolution. The original Royal Oak (1972) saved Audemars Piguet from financial collapse and revolutionized luxury watchmaking. The Royal Oak Offshore (1993) was initially considered a blasphemous mutation of Genta's masterpiece before becoming one of the industry's most s

The intersection of luxury watchmaking and lifestyle brands has created some of the most compelling collaborations in modern horology. From Hublot's groundbreaking partnership with Ferrari to Breitling's long-standing alliance with Bentley, these partnerships transcend mere co-branding to create timepieces that embody the DNA of both industries. This comprehensive guide explores the most significant collaborations between watch brands and automotive, fashion, sports, and life

Mechanical watch movement Hermès Apple watch The convergence of luxury watchmaking and high fashion represents one of the most sophisticated expressions of luxury branding. From Hermès' collaboration with Apple Watch to Jaeger-LeCoultre's partnership with Italian leather goods master Valextra, these alliances create timepieces that transcend pure horology to become fashion statements, lifestyle accessories, and wearable art. This comprehensive guide explores the most signific

In the world of business and technology, time is the ultimate currency — and a wristwatch, the symbol of how one values it. For today’s leaders, the choice of a mechanical watch is far more than a style decision; it’s a quiet reflection of discipline, heritage, and innovation. From Silicon Valley to Wall Street, here’s a closer look at the business leaders and the timepieces that define them in 2025. Greubel Forsey Invention Piece 1 © Greubel Forsey-Press Pack Mark Zuckerber

Patek Philippe watch When you own a luxury watch, whether you’re thinking about selling, insuring, or simply curious about your timepiece’s worth, understanding watch valuation is key. It’s not just about numbers - it’s about trust, expertise, and knowing your watch’s true story. Let me walk you through what this process involves and why it matters. Why watch valuation matters You might wonder, “Why can’t I just check online prices?” Well, it’s not that simple. Luxury watches

A luxury watch represents a significant investment that, with proper care, can last generations and even appreciate in value. Whether you own a Rolex Submariner, Patek Philippe Nautilus, or Audemars Piguet Royal Oak, understanding proper maintenance is essential for preserving both performance and value. This comprehensive guide covers everything from daily care to professional servicing, helping you protect your timepiece for decades to come. Understanding your watch movemen

Buying a luxury watch for the first time can feel a little intimidating. The vocabulary seems complex — automatic, mechanical, quartz, chronograph — and the variety of brands can make it hard to know where to start. But once you understand the basics, you’ll see that every luxury watch is about two things: time and craftsmanship. Let’s break down what makes a watch “luxury,” how it works, and what you need to know before making your first choice. What makes a watch “luxury”?

Buying your first luxury watch can feel exciting — and a bit intimidating. Between mechanical, automatic, or quartz movements, dozens of brands, and thousands of models, it’s easy to feel lost. But the process can be much simpler once you know what to look for. Below are six key steps to help you make a confident and rewarding choice. 1. Define your purpose Start by asking: why do I want a watch? Is it for everyday wear, business meetings, weekends, or a special occasion? You

Once you’ve chosen your first watch, you might soon find yourself drawn to a second — and before long, a small but meaningful collection begins to take shape. Building a watch collection isn’t about quantity; it’s about variety, purpose, and emotion. Here’s how to grow yours thoughtfully. 1. Understand what you already own Panerai Luminor Before buying another watch, think about what your current timepiece represents. Is it a daily companion? A dress piece? A sporty model? A

The distinction between men's and women's watches has become increasingly blurred in modern horology. Many women now prefer what are traditionally marketed as men's models, drawn to their technical specifications, larger dials, and often more interesting complications. This guide explores which men's luxury watches work well for women, with specific attention to sizing, proportions, and wearability. Understanding size and proportions The key to wearing a men's watch successfu

The world of luxury watches for women has evolved dramatically. What was once limited to delicate jeweled pieces now encompasses everything from sports watches to haute horlogerie complications. Whether you're buying your first luxury timepiece or expanding your collection, understanding the landscape helps you make an informed choice. Vacheron Constantin Understanding your options: beyond size and sparkle The first question many women ask is whether they should look at men's

Royal Oak by Audemars Piguet The Royal Oak would not exist without the genius of Gérald Genta. In 1971, Audemars Piguet approached him the night before the Basel fair with an urgent challenge: design a completely new luxury sports watch — in steel. Genta delivered the design in less than 24 hours: inspired by a deep-sea diver's helmet, the octagonal bezel with exposed screws became the hallmark of the Royal Oak. It was revolutionary — bold, industrial, and luxurious. The Roya

If you’ve ever browsed listings for luxury watches, you’ve likely seen terms like “full set”, “box and papers”, or “watch only.” These labels carry real significance — especially when it comes to resale value, authenticity, and collectibility. So what exactly is a “full set” in the world of watch collecting? Let’s break it down. What does “Full Set” mean? A full set typically refers to a watch that includes all the original items that came with it when sold by the brand or au

Patek Philippe Seal engraved on a movement bridge. In 2009, Patek Philippe introduced its own quality hallmark: the Patek Philippe Seal . Unlike the Geneva Seal, which only applies to movements made in the canton of Geneva and focuses on finishing standards, the Patek Seal encompasses the entire watch — movement, case, dial, and after-sales service. This internal certification guarantees a level of precision (-3/+2 seconds per day), craftsmanship, and long-term support that e

The new era of sustainable luxury Luxury watches have always stood for timelessness — handcrafted artistry designed to be passed down for generations. Yet, in today’s world, true luxury is no longer measured only in design or rarity. In fact sustainability is a key question that matters increasingly. The conversation around sustainable luxury watches is growing rapidly. From the sourcing of precious metals to the packaging that accompanies each timepiece, watchmaking maisons

Luxury watches and cars share more than mechanical precision — they’re both symbols of performance, craftsmanship, and style. Over the years, the partnership between watchmakers and automakers has produced some of the most exciting collaborations in both industries. From dashboard instruments to limited-edition chronographs, these watches celebrate a shared passion for engineering excellence and design. Like any partnership, they evolve in time and here we decided to capture

In 2025, the luxury watch market continues to be a playground for collectors and investors alike. While not every watch will gain value, some models stand out for their market stability, brand equity, and historical relevance. At Waltana, we specialize in sourcing and selling investment-grade watches. Here’s our professional view on the top 5 timepieces worth considering this year. 1. Rolex Daytona – Stainless Steel (Ref. 116500LN or 126500LN) Still the king of value retentio

The Omega Speedmaster Snoopy "Eyes on the stars". A legacy of excellence The Omega Speedmaster "Snoopy" editions are among the most beloved and collectible modern Speedmasters. Their story begins in 1970 when NASA awarded Omega the Silver Snoopy Award for the brand’s contribution to the safe return of Apollo 13. This recognition is a testament to Omega's commitment to precision and innovation. To honor that legacy, Omega released several special editions that have captured th

Switzerland has long been the heart of fine watchmaking. Thanks to platforms like Chrono24 and specialized dealers like Waltana, buying a luxury Swiss watch from abroad has never been easier. But if you're based outside Switzerland — whether in the US, UK, Asia or the Middle East — there are a few important things to know before clicking “buy.” Here is a simple guide for international watch buyers shopping from Swiss dealers online. 1. Swiss watches are often VAT-inclusive Pr

Understanding bracelet wear on Rolex, Audemars Piguet & more If you have ever handled or bought a vintage Rolex or Audemars Piguet, you may have heard the term “bracelet stretch”. But what does it actually mean? Is it bad? Can it be fixed? And more importantly — should you avoid a watch because of it? In this article, we explain what “stretch” really is, why it happens, and how it affects the value, feel, and integrity of a vintage watch. What is bracelet stretch? “Stretch”