Why buy luxury watches from a Trusted Seller on Chrono24?

A buyer's guide from Waltana – Trusted Seller, Lausanne, Switzerland

Buying a luxury watch online is no longer a risk — when you buy from the right source. Platforms like Chrono24 have revolutionized the way people collect, trade, and invest in fine timepieces. But with thousands of listings, how do you know who to trust?

The answer: always look for a Chrono24 Trusted Seller.

What is a Chrono24 Trusted Seller?

A Trusted Seller on Chrono24 is a professional watch dealer who has met strict criteria and is reviewed regularly by Chrono24’s compliance team. To earn this badge, dealers must demonstrate:

• Verified business registration

• A proven history of successful transactions

• Positive buyer reviews and ratings

• Consistent inventory and customer service quality

• Transparent return and authenticity policies

At Waltana, we are proud to be a Chrono24 Trusted Seller — and we’re committed to upholding the highest standards in the industry.

The benefits of buying from a Trusted Seller

When you purchase from a Trusted Seller, you’re not just buying a watch — you’re buying peace of mind.

1. Authenticity Guaranteed

Trusted Sellers must guarantee that all watches listed are 100% authentic. Many (like Waltana) include serial number verification, photos of the actual piece, and full disclosure of condition.

2. Secure Escrow Payment

Your payment is held in Chrono24’s Escrow Service and only released to the seller once you’ve received the watch and confirmed it matches the description.

3. Transparent Return Policy

Trusted Sellers follow Chrono24’s guidelines for returns and cancellations, making the process safe if something isn’t right. At Waltana, we clearly state return conditions and timelines for every sale.

4. International Confidence

Whether you're in the US, UAE, Singapore or the UK, buying from a Trusted Seller ensures:

• Accurate customs documentation

• Worldwide insured shipping

• Support for tax-free export from Switzerland

  
  

Why it matters in the luxury watch market

Luxury watches are high-value, high-emotion purchases. Unlike mass-market goods, you’re often buying a piece of history, engineering, and identity. That makes trust non-negotiable.

With fake listings, stolen goods, and unauthorized resellers out there, the Chrono24 Trusted Seller badge helps you filter the noise and connect with real professionals.

Why Waltana?

As a Trusted Seller based in Lausanne, Switzerland:

• We photograph and describe each individual watch

• We offer transparent export pricing (excl. Swiss VAT when eligible)

• We help with customs and shipping to over 30 countries

• Every piece is inspected and verified by professionals

• You always deal directly with Paolo Altana — no outsourcing, no surprises

Final Tip

If you’re serious about buying a Rolex, Patek Philippe, Omega, Audemars Piguet or any other fine watch, trust matters more than speed or price.

Have a question? Reach out at contact@waltana.ch Visit our Chrono24 store: Waltana on Chrono24