How to verify the authenticity of a Rolex before purchasing it.

A practical guide by Waltana – Trusted Seller based in Lausanne, Switzerland

Buying a Rolex is not just a purchase —while not officially positioned as an investment, a Rolex often retains strong market value thanks to its craftsmanship and global demand. So with the rising number of counterfeits and replicas circulating in the market, especially online, it's more important than ever to know how to verify the authenticity of a Rolex watch before buying. At Waltana, we specialize in authentic pre-owned Rolex watches, and we're here to guide you through the key things to check.

1. Check the serial and model numbers

Every genuine Rolex has a unique serial number (engraved between the lugs or on the inner rehaut) and a reference/model number that corresponds to its style and configuration.

• Location:

  • Older models: engraved between the lugs at 6 o’clock (you must remove the bracelet).

  • Newer models (post-2005): laser-etched on the inner rehaut.

• Tip: Use the serial number to estimate the production year. If the number doesn’t match the era or reference, it’s a red flag.

  
  

2. Examine the dial carefully

The dial is often the easiest place to spot a fake. Look for:

• Crisp, clean text (Rolex typography is flawless)

• Even spacing and perfectly aligned logo

• Lume quality: Genuine Rolex lume is applied cleanly and glows consistently

• Cyclops magnification: The date magnifier on real Rolex models enlarges the date 2.5x. Many replicas are closer to 1.5x.

  
  

3. Inspect the movement

You won’t always be able to open the caseback yourself, but a Rolex watch should always house an in-house Rolex movement — never a generic automatic or quartz movement (unless you're looking at certain Oysterquartz models).

• Ask for movement photos if buying remotely.

• Ensure the rotor is engraved with “Rolex” and not blank.

If you buy from Waltana, rest assured: all our watches are verified by professionals and match their correct caliber.

4. Feel the weight and craftsmanship

Rolex watches use high-grade steel (904L), gold or platinum, which makes them heavier than most replicas. Pay attention to:

• Smoothness of the winding mechanism

• Sharpness of the edges (genuine watches feel clean and premium)

• Bracelet quality — Rolex Oyster and Jubilee bracelets are solid, not hollow

  
  

5. Verify the full set (box & papers)

Although a Rolex can be authentic even without its original papers, a complete set (box, warranty card, booklets) adds both value and security.

• Check the serial number on the warranty card matches the watch.

• Be cautious if the set feels mismatched or recreated.

At Waltana, we always indicate whether the watch is sold with its original Rolex set, and we highlight it clearly on each product page.

6. Buy from a trusted source

This is the single most important advice.

• Choose a reputable dealer with verified history.

• Look for Chrono24 Trusted Seller status (like Waltana.ch).

• Avoid anonymous sellers, unverified platforms, or anyone who refuses to show full photos or serial numbers.

  
  

Final Word

Verifying the authenticity of a Rolex before buying requires attention to detail — but it's entirely doable when you know what to look for. If in doubt, contact a professional or buy from a trusted Swiss dealer like Waltana, where every watch is authenticated and carefully presented with transparency.

Have questions or want us to verify a Rolex for you? Contact us at contact@waltana.ch