Five investment-grade watches worth considering

By Walty, Pre-owned Watch Specialist at Waltana, Lausanne

Watch Caliber wheels

In 2025, the luxury watch market continues to be a playground for collectors and investors alike. While not every watch will gain value, some models stand out for their market stability, brand equity, and historical relevance. At Waltana, we specialize in sourcing and selling investment-grade watches. Here’s our professional view on the top 5 timepieces worth considering this year.

1. Rolex Daytona – Stainless Steel (Ref. 116500LN or 126500LN)

Still the king of value retention, the Rolex Daytona remains one of the most sought-after watches in the world. The combination of racing heritage, a ceramic bezel, and a chronic supply shortage makes this reference a blue-chip collectible. Whether you are buying a discontinued 116500LN or the newer 126500LN, expect strong secondary market performance in the coming years. The global demand remains high, the waiting lists are long, and the resale value is exceptionally strong.

2. Patek Philippe Nautilus 5712 or 5811

With the discontinuation of the legendary 5711, collectors have shifted focus to the 5712 and the more recent 5811. The Nautilus remains an icon of 1970s sport-luxury design, and its scarcity ensures ongoing price resilience. When purchasing, try to secure a full set with original papers. Provenance is critical for Patek Philippe collectors.

3. Audemars Piguet Royal Oak “Jumbo” Extra-Thin (Ref. 16202ST)

Celebrating 50 years of the Royal Oak, the 16202ST with the new Caliber 7121 is a modern evolution of the legendary Gerald Genta design. Limited production, Audemars Piguet's boutique-only sales strategy, and enduring design keep this model in investment territory.

4. Omega Speedmaster Professional “Snoopy” Editions

The Speedmaster has long been undervalued compared to Rolex or Patek Philippe, but the Silver Snoopy Award editions have changed that. Especially the 50th Anniversary model (Ref. 310.32.42.50.02.001) — it’s limited, playful, and full of collector cachet.

5. Cartier Crash or Tank Cintrée

Independent of the traditional “big three,” Cartier’s top-tier, shaped watches — especially vintage or limited models like the Crash or Cintrée — have become darlings of collectors. They are harder to find, incredibly distinctive, and are now seen as serious long-term investments.

Factors to consider when investing in watches

When evaluating watches for investment in 2025, consider these crucial factors:

• Brand prestige: The reputation of the brand can significantly influence value.

• Rarity and limited production: Scarcity often drives demand and price.

• Condition and completeness: Ensure you have the box, papers, and service history.

• Market trends and collector sentiment: Stay informed about what collectors are currently valuing.

  
  

Your next investment awaits

If you are considering an investment-grade acquisition, the most important factors remain consistent regardless of the year: brand prestige, reference scarcity, condition, completeness of set, and documented provenance. A well-chosen watch from the references above, bought at a fair price with full documentation, tends to hold its value better than most personal purchases and may appreciate over time.

Browse our current selection of new and pre-owned luxury watches available in Switzerland, or contact us directly if you are looking for a specific reference. If you own an investment-grade watch and are considering selling, our consignment service offers a no-obligation valuation from a specialist who works with these references regularly.