By Walty, Pre-owned Watch Specialist at Waltana, Lausanne · Updated May 2026 Selling a luxury watch is rarely as simple as posting a listing and waiting for an offer. For most people — whether they've inherited a watch, are thinning a collection, or simply want to move on from a piece they no longer wear — the process raises the same questions: What is it actually worth right now? Who are the right buyers? And how do you sell without leaving money on the table or taking unnec