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About Rolex: Rolex SA is a Swiss watch brand and manufacturer based in Geneva, Switzerland. Founded in 1905 by Hans Wilsdorf, the company registered Rolex as the brand name of its watches in 1908 in UK. In 1920, Hans Wilsdorf registered Montres Rolex SA in Geneva as the new company name, it later became Rolex SA. It is nowadays likely considered the most renowed watch brand in the world.

 

About the Datejust: Launched in 1945, the Datejust was the first self-winding waterproof chronometer wristwatch with a window displaying the date at 3 o’clock on the dial, then enhanced in 1953 with the magnifying effect of the Cyclops lens on the display.

Rolex Datejust 31 White Rolesor ref. 278274 NEW

SKU: 278274
CHF 10'700.00Price
  • Brand : Rolex
    Model : Datejust 31
    Reference number : 278274
    Movement : Automatic
    Caliber : 2236
    Functions : Hour, minutes, seconds, date,
    Power reserve : 55 hours
    Case size : 31mm
    Case back : plain back for possible engraving
    Case material : stainless steel
    Dial : white
    Bezel : fluted white gold
    Bracelet : jubilee steel
    Buckle : stainless steel

    Condition : New / Unworn
    Year : May 2025
    Manufacturer warranty :  Yes
    Certificates : yes 
    Original box : yes
    Manufacturer service :  N/A
    Availability : in stock
     

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