About Rolex: Rolex SA is a Swiss watch brand and manufacturer based in Geneva, Switzerland. Founded in 1905 by Hans Wilsdorf, the company registered Rolex as the brand name of its watches in 1908 in UK. In 1920, Hans Wilsdorf registered Montres Rolex SA in Geneva as the new company name, it later became Rolex SA. It is nowadays likely considered the most renowed watch brand in the world.
About the Datejust: Launched in 1945, the Datejust was the first self-winding waterproof chronometer wristwatch with a window displaying the date at 3 o’clock on the dial, then enhanced in 1953 with the magnifying effect of the Cyclops lens on the display.
Rolex Datejust 31 White Rolesor ref. 278274 NEW
Brand : Rolex
Model : Datejust 31
Reference number : 278274
Movement : Automatic
Caliber : 2236
Functions : Hour, minutes, seconds, date,
Power reserve : 55 hours
Case size : 31mm
Case back : plain back for possible engraving
Case material : stainless steel
Dial : white
Bezel : fluted white gold
Bracelet : jubilee steel
Buckle : stainless steelCondition : New / Unworn
Year : May 2025
Manufacturer warranty : Yes
Certificates : yes
Original box : yes
Manufacturer service : N/A
Availability : in stock